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Portrait of Hasib Mahmud

Growth Marketing | Performance Marketing | Creative Strategist

Hasib Mahmud

I design growth strategies and campaigns that reach the right audience for your business, track their behaviour, and direct creatives that actually convert, so you get the best return on your investment.

Core Expertise

Creative Direction

Defining the hook, copy logic, and narrative framework. Directing production teams and leveraging AI to execute high-converting assets.

Performance Scaling

Managing multi-channel paid acquisition (Google, Meta, TikTok, X, Reddit) with strict optimization for CAC, LTV, and ROAS.

Data Architecture

Building server-side tracking pipelines, custom event mapping, and rigorous A/B testing infrastructure.

The Work

Platforms & Stack

Ad Networks

  • Google
  • Meta
  • TikTok
  • Reddit

Analytics / Tech

  • GTM
  • GA4
  • PostHog
  • Server-side Tracking

Creative

  • Canva
  • HeyGen
  • Leonardo AI
  • Nano Banana